How Does Affiliate Tracking System Work? Everything You Need To Know About Affiliate Tracking | Best For 21

Tracking in Affiliate Marketing – Beginners Guide

If you are a beginner in affiliate marketing then you must be unknown of the tracking system of affiliate marketing or how does affiliate tracking system work. Here I will share with you the beginner’s guide for the affiliate tracking system.

Wait a minute, if you are not a beginner then is it necessary to read this article? Yes, my friend, because here you will find the exclusive details about tracking in affiliate marketing that you may not be found somewhere else. You will get the proof after you read the whole article.

So, not wasting any time Let’s get started –

What Is Affiliate Marketing?

If I say in one word,

Affiliate Marketing is a process to sell a company’s products to the customers by the Advertisers. (affiliates)

Affiliate marketing is a ways for a company to sell its products, signing up by affiliates who market the company’s product for a commission. It is a process of earning commission by promoting others products.

The affiliates search for products, if they like it grab the affiliate link, then promote the products toward the customers and earn a profit from sales.

How Does Affiliate Marketing Works?

As you already know that affiliate marketing is a process that works between Product Creators, Affiliates and Customers. So, it is necessary to have these three parties to complete a full marketing system. To make this work these parties must be involved.

  1. Product Creators (Vendor)
  2. Publishers (Affiliate)
  3. Customers
How Does Affiliate Marketing Work. Tracking In Affiliate Marketing – Beginner's Guide Everything You Need To Know
How Does Affiliate Marketing Work.

Product Creators (Vendor):

The product creators can be solo or company and also known as vendor, seller, merchant, retailer etc. The products can be physical or digital.

The vendor does not need to be involved in the marketing, but they may also be the advertiser and profit from the revenue sharing associated with affiliate marketing.

For example, the vendor could be a software company, they needs affiliates to sell their software towards potential customers.

Publishers (Affiliate):

The publisher is also known as Affiliate, Advertiser etc. The publisher can be an individual or a company that promote the vendors products to the potential customers.

The affiliate choose the products to sell and promote the products to the consumers whom need that products. After the consumers purchase of the product, the affiliate get a simple commission from that products or you can say the affiliate receives a portion of the revenue the owner made.

Customers:

In affiliate marketing customers are the key point. Without customers affiliates can’t sell the product and earn commission. So, there need to some customers who will purchase the affiliate products.

Affiliates share the products with consumers on social media, blogs, website etc. From these kind of platform affiliates and consumers get connected with each other. They buy or sell their products and get benefit or commission. Sometimes the affiliate will choose to be upfront with the consumer by disclosing that they are receiving commission for the sales they make and sometimes are won’t.

The consumer will buy the product and receive the product as normal, unaffected by the affiliate marketing system in which they are a significant part.

These are the basic functions happened in affiliate marketing and I guess you all know these. But, now come to the unknown and tricky functions that you may not know properly. I am here to deliver you these kind of information that you always need to know before start affiliate marketing.

What Is Affiliate Tracking?

 You may be thinking what is affiliate tracking and is it important? Well, the answer is yes. Affiliate tracking is very important. Before I tell you the importance, let me tell you what affiliate tracking is about.

Affiliate tracking is the process of managing and tracking marketing activities that own affiliate networks in order to manage its affiliates and get the result of the performance of each affiliate.

This is to allow the owner of affiliate networks to track the performance of their affiliates in order to measure the sales, conversions and clicks, which are driving traffic and revenue. This tracking provides a clear view of their marketing whether an affiliate marketing campaign is working or not.

How does Affiliate Tracking work?

There is a question that arises in your mind that how affiliate tracking works? Am I right? Well, you will get the answer now-

Basically, affiliate tracking is powered by cookies. It helps to do all kind of tracking that needs to know in affiliate marketing. Now, another question arise –

What is Cookies?

Cookies are the piece of technology that interacts with web browser to store information about users such as user preference, login details or registration information etc.

Don’t worry, it doesn’t take any personal data, photo or anything from users. It just a simple trash that stay in web browser.

what is cookies. How does affiliate tracking system work.
What is Cookies?

For example, suppose you are searching for a content. You simply google it and find the content. When you entered in the content, there you find that you have to accept the terms and condition or cookies to read the content. You just accept that and read the content. In this case a cookie being dropped on your web browser on the initial search, storing the data of this search as something you might be interested in and allowing you to be targeted at a later date. Whenever you read other content you will see add or suggestion about that related content. It just increase user experience all the time.

Now come to the main point, in affiliate marketing these cookies store the tracking link. Cookies can also store a range of data attached to this click including time, website type etc.

The cookies used for affiliate marketing is called first party cookie. When a user click the link and purchase the product, a cookie is dropped on the browser. This helps affiliate networks track the users click through performance.

Cookies allows the affiliate networks to gain all the information from the affiliate campaign. From this you can get the information about link clicks, impression, conversion, sales etc. Cookies allows to identify the publisher and the consumers and therefore the amount of commission. Without cookies affiliate tracking system will not work.

How Affiliate Transaction Are Tracked or How To Know Which Affiliate Links Bring Conversion?

You might be thinking How I will know that which affiliate link of mine has been tracked or bringing conversion?

In my opinion, you have seen this before but didn’t realise that’s why this question come in your mind.

When you sign up for any affiliate network you will receive a unique affiliate id. That is the answer of every questions. But, if you have joined more than one affiliate network then you might be thinking about more questions. Such as –

  1. Which affiliate link did they click on?
  2. Which affiliate offer they click?
  3. Did a conversion occur?

You will get the answer in this simple image.

There are many ways by which you can measure the conversion rate.

Client-based tracking

 In this tracking system cookies are placed on the user’s browsers when they click on an ad. If they make conversion there, a conversion pixel appear which detect the transaction id and inform to the system used for tracking conversions. The system process the information and award the publisher with the commission.

Server to server tracking

This method works similarly but without the cookies. When users clicks on a unique tracking link, the link sends them to a landing page of affiliate. If the conversion occurs the system on the publisher’s unique landing page get the information and award the publisher with the commission.

How Long Does a Tracking Cookies Remain in The Customer’s Browser?

The cookie duration is decided by the company when the affiliate programme is set up. But, sometimes affiliate network also decide about the cookie duration. However the affiliate networks standard cookie expiration date is 30 days because it gives the consumers enough time to make the decision either they will purchase the product or not. But, some affiliate networks make their cookies duration around 90 days. This is huge time to make any conversion. It is a positive side to get attention from the publishers.

Is There Any Chance To Lose The Tracking Cookies?

Yes. There are some chances that will lose you from your tracking cookies. The reason behind this is clearing the browser cookies.

If the user click your link but after some time without purchasing the user clear the web browser then your cookies will be cleared as well. So, there will be no chance to get the tracking of that user’s cookies. But, if the user again clicks your link and purchase than you will get the tracking conversion from that user.

If a Customer Clicks on Many Different Affiliate Links And Purchase From That Then Which Publisher Will Get The Conversion?

There is a question that can come in your mind.

If a customer clicks on two different affiliate links from two different affiliates, which one will be counted?

The answer is last publishers affiliate link.

In this industry there is a quote that ‘Last Click Wins’ which means the last affiliate link will be won in this case. Basically, you know that the tracking system depends on cookies. The cookies have a different rule. It can be overwritten by a new one. It means if you get clicks on your affiliate link but don’t get conversion instantly and another publisher get click on same product then, your cookies will be overwritten by that publishers cookies. If any purchase happened that conversion will be taken by that publisher. In this case, there is a high chance to lose your conversion.

But, the fact is if the customer again click on your link and purchase than you will get your conversion. Because your cookies will be overwritten by that publishers cookies.

When a Customer Buys, Is There Any Instance That Happened Where Referrals Are Not Created?

Yes, this kind of instance can be happened. Because, most of the affiliate programmes use java script to store the cookies that track the affiliate ID. If you are promoting through your website and if your website have a java script errors, the cookies may not be stored. As a result, when any customer purchase from that link affiliate programmes can’t detect your affiliate ID. Thus, your conversion or commission will not be counted.

So, it’s always worthwhile to run checks to ensure it is working to the full potential.

Why This Kind of Java Script Errors Happened?

This kind of java script errors happened either the websites theme or another clashing plugin. So, start your website with standard WordPress theme.

If you are using other themes then I’ll suggest switch your website in a standard wordpress theme. If the java script problem disappears then the conflicting issue lies somewhere in your theme settings. If java script errors still remain then disable all other wordpress plugins and retest.

Finishing Thoughts

Affiliate marketing is a big source of online marketer to earn passive income. It is always a great choice for a digital marketer. Nowadays it becomes a big online income source for many big online marketers. The number of affiliates or publishers are increasing day by day. So, it will be a wise decision if you are entering into affiliate marketing world. 

If you are a beginner in affiliate marketing, the key to success is by choosing a sustainable long term strategy. Solid planning, delivering high quality content, provide value, promotion are needed here. In order to deliver these, it is necessary to have a reliable tracking solution, to track lead generation activities, clicks, impression and conversion. 

If you haven’t checked my ClickBank, Digistore24, JVZoo review yet, please visit. You will get some extra values.

Besides this, you need to know about the tracking system, how it works, how to control etc. so, I hope you get some values from this content. The in-depth details about the tracking system in affiliate marketing.

My FAQ

What Is Affiliate Tracking?

Affiliate tracking is the process of managing and tracking marketing activities that own affiliate networks in order to manage its affiliates and get the result of the performance of each affiliate.
This is to allow the owner of affiliate networks to track the performance of their affiliates in order to measure the sales, conversions and clicks, which are driving traffic and revenue. This tracking provides a clear view of their marketing whether an affiliate marketing campaign is working or not.

How does Affiliate Tracking work?

In affiliate marketing these cookies store the tracking link. Cookies can also store a range of data attached to this click including time, website type etc.
The cookies used for affiliate marketing is called first party cookie. When a user click the link and purchase the product, a cookie is dropped on the browser. This helps affiliate networks track the users click through performance.
Cookies allows the affiliate networks to gain all the information from the affiliate campaign. From this you can get the information about link clicks, impression, conversion, sales etc. Cookies allows to identify the publisher and the consumers and therefore the amount of commission. Without cookies affiliate tracking system will not work.

What is Cookies?

Cookies are the piece of technology that interacts with web browser to store information about users such as user preference, login details or registration information etc.
Don’t worry, it doesn’t take any personal data, photo or anything from users. It just a simple trash that stay in web browser.

If a customer clicks on two different affiliate links from two different affiliates, which one will be counted?

The answer is last publishers affiliate link.
In this industry there is a quote that ‘Last Click Wins’ which means the last affiliate link will be won in this case. Basically, you know that the tracking system depends on cookies. The cookies have a different rule. It can be overwritten by a new one. It means if you get clicks on your affiliate link but don’t get conversion instantly and another publisher get click on same product then, your cookies will be overwritten by that publishers cookies. If any purchase happened that conversion will be taken by that publisher. In this case, there is a high chance to lose your conversion.

If you have any query please let me know in the comment section.
Thank you.

One comment

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